How Video Case Studies Can Support Your Business
Video case studies deliver personal testimonials directly from your customers, helping to establish a genuine and emotional connection with your target audience
They:
​
-
Keep your audience engaged (85% more information retention when compared to text)
-
Provide fantastic versatility within your marketing channels (socials, email marketing, paid ads)
-
Provide authenticity to your marketing claims. Your target audience is more likely to trust the information from a source with less invested interest
MRI Software
MRI Software is an international prop-tech firm with close to 2,500 staff. It's UK faction has an annual turnover of £70m+. We partnered with MRI in 2020 and have continued to support their marketing efforts throughout. MRI utilise case studies within their client acquisition efforts in each of the different sectors of their global organisation.
Our case studies regularly help to secure their 6 and 7 figure deals, noting that prospects seem to appreciate seeing familiar figures within the industry testifying for their quality of service.
Be Found Be Chosen
Be Found Be Chosen are a North East-based e-commerce agency specialising in paid advertisement. They work with household global brands and are experts in pay-per-click advertising. BFBC use our case studies within their own paid ad client acquisition campaigns.
​
The videos are edited in square format with big chunky subtitles in order to retain as much of the scrolling social media traffic as possible. Our case studies take a very prominent position throughout the different factions of their online presence and have increased both their inbound enquiries and client closure rate.
Concept IT
For nearly 20 years, Concept IT has provided full-service IT support to businesses across the North East. Their growth has been supplemented by a fantastic retention of both staff and clients.
Throughout our time working with Concept we have gathered testimonials from both their loyal customer base as well as their workforce. The client-facing testimonials are used to welcome prospects on their new website and the staff testimonials are used within their regular human resource campaigns.
Want to read more?
